In the current environment, where online sales are becoming increasingly important for businesses, analyzing successful e-commerce startups is key to understanding trends and effective strategies. We analyzed 150,000 websites to determine which e-commerce solutions have shown significant growth in search traffic this year. Organic traffic growth is a great indicator of growing customer interest and the effectiveness of a digital strategy.
If you’re looking for a development guide, our list of the best e-commerce companies can show you whose strategies are worth studying. And if you need a source of alternative data to inform your investment decisions, this list will be helpful.
Using Ahrefs API, we calculated the percentage of organic traffic growth for each e-commerce startup between February 2024 and February 2025.
Top 5 E-commerce startups with the highest growth
Here are the top 5 e-commerce startups with the highest growth in organic traffic over the past year (data from Ahrefs Site Explorer).
1. Thatch
- Year of foundation: 2018
- Location: San Francisco, California, USA
- Estimated revenue: $2.3M
- Total funding: $5.2M
- Organic traffic growth (12 months): 3,891%
Thatch – is an online marketplace that allows travel creators to sell their own travel guides and itineraries. It helps creators create personalized storefronts, publish digital travel guides, and connect with other travelers, taking 10% of sales. This is a great example of successful market expansion through a website.
2. Elmut
- Year of foundation: 2018
- Location: Paris, France
- Estimated revenue: -$3M
- Total funding: $3.6M
- Organic traffic growth (12 months): 2,446%
Elmut – is a pet food subscription service that specializes in preparing and delivering fresh, homemade meals for dogs and cats. Elmut meals are prepared with ingredients suitable for human consumption and are tailored to the specific needs of the animal, including breed, age, weight, and health status.
3. Wrogn
- Year of foundation: 2014
- Location: Bengaluru, Karnataka, India
- Estimated revenue: $28M
- Total funding: $62.8M
- Organic traffic growth (12 months): 2,434%
Wrogn – is a clothing brand specializing in contemporary men’s casual wear, footwear and accessories. The company, co-founded by cricket star Virat Kohli, has expanded rapidly since its inception in 2014 and received a new round of funding ($9M) just last month. An effective marketing strategy for the business and the use of popular personalities have contributed to this growth.
4. Virgio
- Year of foundation: 2022
- Location: Bengaluru, Karnataka, India
- Estimated revenue: $1.73M
- Total funding: ₹1.4B/$16M
- Organic traffic growth (12 months): 2,335%
Virgio – is an e-commerce startup that specializes in the production and sale of eco-friendly, circular women’s clothing – from dresses made from recycled bottles to eco-friendly coordinated sets. According to Forbes India, Virgio is “India’s fastest growing sustainable fashion brand” as of December 2024. This is an example of successful online brand promotion through an emphasis on sustainability.
5. Bezel
- Year of foundation: 2021
- Location: Los Angeles, California, USA
- Estimated revenue: -$1M
- Total funding: $8M
- Organic traffic growth (12 months): 1,030%
Bezel – is an online marketplace that allows users to buy and sell luxury, authenticated watches from brands such as Cartier, Rolex, and Patek through a website and mobile app. Founded by a former Google employee, Bezel has over $500 million in listings and supports users with features such as inventory management systems and concierge services.
Conclusions.
Understanding how trending e-commerce companies manage their search strategies can give you ideas for growing your own business and making more informed investment decisions. These are the growing e-commerce companies at the beginning of 2025, but there will undoubtedly be new startups throughout the year. Check this list for quarterly updates.
And if you need specialists to take over the advertising of your product or service, we will be happy to help you. Contact us via Telegram or by phone at +888 888 888 8888.
We track the top 1000 most visited websites in the world every month, including the top 100 shopping/e-commerce startups. Bookmark these pages for monthly trends and contact us if you would like to learn more from our corporate data. Want your company to be included in the next round? Just fill out this short Google form.