What is a marketing mix?
A marketing mix is a comprehensive approach to online brand promotion that includes various tools and strategies for effective work with the target audience. Thanks to the right combination of traffic channels and engagement methods, businesses are able to increase traffic to their websites and scale their e-commerce business.
Basic models of marketing mix
4P: The classic marketing mix model:
- Product – the quality of a product or service determines the success of a business marketing strategy.
- Price – the right pricing affects online sales for a business.
- Place – the choice of sales channels, including the creation of an online store and digital marketing.
- Promotion – the use of content strategy for business, performance marketing, and link building for the website.
7P: Advanced marketing mix model
They are added to the previous four components:
- People – key specialists involved in marketing automation and CRM implementation in e-commerce.
- Process – sales optimization, for example, website sales automation.
- Physical Evidence – unique visual elements for branding and positioning a company.
4C: A renewed customer-centric approach
- Customer Needs and Wants – market research to better understand customer expectations and needs.
- Cost to Satisfy – forecasting customer spending and the ratio of price to product value.
- Convenience to Buy – selection of sales channels to provide easy access to a product or service.
- Communication – creating effective two-way communication with customers.
How to use marketing mix in digital?
1. Website optimization
- Conduct an SEO audit of your website.
- Use keywords for SEO optimization of your website.
- Do internal website optimization and external SEO for business.
2. Content marketing
- Create unique content to attract customers through content marketing for SEO.
- Creating diverse content will help you understand what your customers like.
3. Sales and scaling
- You can increase sales through your website by using advertising and performance marketing.
- The use of e-commerce solutions and lead generation will help to promote your online store.
Conclusions.
Using the right marketing mix model helps you to work effectively with your audience, optimize sales, and scale your business. By optimizing website speed and increasing website conversions, you can achieve steady growth and gain a significant number of competitive advantages. If you need help developing or advertising your services and products online, please contact us at +888 888 888 8888 or send us a message.